Annika Schweighoffer
My Story
With a degree in Media & Communications Majoring in Marketing I have always strived to put my education into practice. Early on in my courier I partook in a long term internship which lead to multiple jobs and real industry experience. From here my passion for the beauty, lifestyle and the cosmeceutical industry was born where I have now worked for over 5 years.
My experience at an early age has given me an upper-hand to be on the pulse with consumer trends but practical in execution.
Experience
Industry
October 2021 - November 2022
Brand & Marketing Lead at BOOST LAB CO
Lead on all brand and marketing activities. This included but was not limited to: Establishing and executing on brand guidelines, managing web developments and design, lead contact for agency partners including Social, PR, Digital and creative, production and distribution of all assets for brand launch into stores (brick & mortar and e-retail), Managing presence and asset production for exhibitions, entering awards and managing all communication.
January 2020- September 2021
E-Commerce, Social Media & Marketing Coordinator at Biophysics Australia
Managing social media, shopify sites and digital marketing across company brands including Skin Physics & Rapid Loss. This includes but it not limited to: commissioning imagery/content creation, influencer coordination, PR liaising, stock control, website management, writing weekly blog posts and EDM's.
January 2019-January 2020
Social Media Coordinator at Biophysics Australia
Coordinating social media and marketing across company brands including Skin Physics & Rapid Loss. This included but was not limited to: content/imagery creation, PR responsibilities, general online website maintenance and occasional Blog content creation.
June 2017-January 2019
PR & E-Commerce Coordinator at Modesportif.com
Coordinating site and PR for online store. This role included but was not limited to: visual merchandising of website, weekly sales reporting, coordinating company interns, organising warehouse and stock, assisting on photoshoots, incoming/outgoing PR loans and customer care.
November 2016-August 2020
Sales Assistant at Witchery (Country Road Group)
This role included but was not limited to: assisting customers, styling, POS, stock unpacking and arranging stock room and online order fulfillment.
January 2017-August 2018
Intern/Senior Intern at Harpers Bazaar Magazine Australia
Handling fashion closet and assisting all members of the fashion and beauty team. This included but was not limited to: checking in and out PR loans, liasing with PR companies and brands, seeking props for photoshoots, assisting on photoshoots, cleaning and organising closet, saving runway looks each season.
Educational History
Learning and Living
2017-2020
Bachelor of Media & Communication Majoring in Marketing & Advertising Minor in Digital Media at The University Of Wollongong
2015-2016
Senior HSC Student at De La Sale Catholic Collage Cronulla
2010-2014
Junior High School Student at Our Lady of Mercy Catholic Collage Burraneer
A small selection of Creatively Directed & Project Managed work
BOOST LAB CO | FREELANCE | SKIN PHYSICS
2021-2022
A Selection of Social Media Content
BOOST LAB CO | SKIN PHYSICS | RAPID LOSS
2019-2022
Fashion Styling/ Assisting & Intern Shoot Work
HARPERS BAZAAR | SIDE NOTE MAGAZINE
2016-2019
A Selection of Written & Published Blog Content
SKIN PHYSICS | RAPID LOSS
2019-2020
